Hunter’s · Heineken Beverages
Ch’cco, Refreshed
Our role Locked Ch’cco as the ambassador for the Hunter’s Refreshed Can, then handled the music rights and the collaboration with Zola 7.
He became the face of the campaign.
The work · Culture, content & campaigns · Since 2015
Work you can check.
Content and campaign work first, then the brokerage and rights records. Every entry says what our role actually was before it shows you a result — because on most of these a brand team, an agency and a label were all in the room, and the interesting question is which part was ours.
Content & campaigns
Hunter’s × Warner Music Africa · 2024 · Rung 01
Sound Tour
Our role Campaign strategy, the campaign site build, content and the paid-and-organic digital rollout. The brands ran their own media buying.
A brand web campaign built around a touring music property — a site, a content engine and a measurement frame, reported against a reach target committed in writing before it ran.
Warner Music Africa × Africori · 2023, 2024 · Rungs 01 & 03
The Annual Brunch
Our role Concept, sponsorship brokerage, production and content. We brokered all sponsorship on both brunches and cut a separate film for each lead sponsor.
The music industry’s flagship gathering, taken from in-kind partners to four-plus paying sponsors across two years — with one event producing a branded film per lead sponsor, each from that brand’s side of the room.
Old Buck Gin · Jun 2021 – Oct 2022 · Rung 03
From an audit to the whole brand
Our role It grew. Audit and strategy first, then social, then events, and by the end acting lead on the brand. Never appointed lead agency, but handled most of the roles of one — including buying all media.
The worked example of a retained engagement — sixteen months, and the clearest picture on this site of what a standing relationship turns into.
Extreme × DBN Gogo · Field report · Rung 01
24 hours, cut live
Our role Live content. A seven-person crew shooting, cutting and posting while the set was still running, then handing the long-form edit to Second Rodeo.
A field report on how live content is actually crewed, what the turnaround cadence is, and where the hand-off sits. If you need content at an ad level but from an event, this is most valuable to you.
Music & entertainment × brand highlights
Shorter records — artists, rights and brand-funded content. Each one says what we did.
Blaqnick & MasterBlaq
La Maluka
Our role Backed it off the Spotify Viral 50, before the majors moved. We funded the music video and the promotion behind it — then placed the track on Bain’s Cocktail Studio, where we commissioned the artists and made the music selects.
20M+ streams, Europe, and a platinum certification inside nine months.
Scottish Leader · Dopetracks
Brand-Funded TV
Our role Took the brand to long-form television for the first time, by repurposing event budget into content.
The content carried it — the brand paid no integration and no flighting costs.
The full story behind each of these is being written up for the Journal. Until then these are the short records, and the links are the evidence.
Event partnership brokerage
Blaq Diamond × Johnnie Walker · Diageo
Zulu Romance, five cities
Our role We brought Johnnie Walker to the table and brokered the sponsorship that funded the tour.
Blaq Diamond’s first independent tour. The brand did not own an event to attach to — the tour was the property, and the partnership is what made it possible to run across five cities.
Heineken × Strictly Soul and Everyday People · Rung 03
Before it was big
Our role We spotted Strictly Soul at a 50-person night and pitched it to Heineken alongside Everyday People. We found it and we shopped it.
Cultural intelligence as a service, with the dates left in. The clearest example of what being early is actually worth to a brand — and, deliberately, the clearest example of the limits of what we claim.
Where a figure here is the client’s rather than ours, the case study says so.