The Annual Brunch
The music industry's flagship gathering — delivered end to end by Outerbounds across two consecutive years. Concept, production and content under one roof, and every sponsor on both brunches brought in by us.
The brief
Warner Music Africa and Africori needed a partner who could own the flagship industry brunch from blank page to final cut — concept and creative, the sponsors themselves, live production, and the content that carries the moment far beyond the room.
Outerbounds took it end to end, across two consecutive editions.
The story
We took a brunch backed only by in-kind partners to four-plus paying sponsors in two years. We brought in every one of them.
How we delivered
360° turnkey
Concept & Awards
Creative direction and the honours format that anchored the event.
Sponsorship
We brokered every sponsor on both brunches — found them, pitched them, and built them into the experience from the start.
Production
Live production managed on the ground, run to broadcast standard.
Content
Recap films and social cut-downs delivered at event speed.
Brand Experience
Every guest touchpoint designed to feel like one cohesive moment.
Partners
Hunter's, Casamigos, Johnnie Walker and more, integrated on brand.
The moments
The 2024 edition handed out nine honours — Master KG as Icon of the Year, Nkosazana Daughter as Rising Star, Tshwala Bam as Collaboration of the Year, alongside two Double-Platinum certifications.
On the decks and the mic: Yumbs, Shaun Stylist and Malumz on Decks — the room programmed to feel like the culture it was celebrating.
Recap films
One event. A film for each lead sponsor, cut from their side of it.
Hunter's and Aromat both came in as lead sponsors on the 2023 brunch, and each got their own edit — the same day, seen from their brand's point of view. That is what a lead sponsorship is supposed to buy.
The 2024 edition
We produced the second brunch as we did the first, and brought in the sponsors again.
What partners say
“This is our third year doing the brunch — second year with Outerbounds as our partner. Every year we try to make it bigger and better than the year before.”
Evidence. Timilade “Temi” Adeneji of Warner Music Africa, saying it from the stage at the 2024 brunch.