Devon “DP” Pyoos
Founder
Devon built OB Media Urban — content and culture, rooted in African urban music. He still reads every brief himself and remains close to camera, where it matters.
His side of the business runs across music and entertainment, drinks, retail and publishing. Early on it produced a Savanna Loco launch video and charged neither the brand nor the agency for it — it brought in more work than any pitch would have. Within a few years Outerbounds was a listed vendor at Distell, The Foschini Group and GQ.