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Privacy Policy

Last updated: 27 September 2026

Who we are

Outerbounds is an independent Johannesburg agency for culture-led strategy, content, campaigns and events. We own and operate outerbounds.co.za. This policy explains what data this site collects, where it goes, why, and what you can do about it.


RESPONSIBLE PARTY

The responsible party for the purposes of POPIA is OB Ent Africa (Pty) Ltd, company registration number 2015/258327/07, Johannesburg, South Africa, trading as Outerbounds.

The enquiry form


WHAT THE FORM COLLECTS

If you send us a brief through the form at outerbounds.co.za/contact, we collect exactly what you type into it: your name, email address, company or brand, your role (optional), what you need, the rough scale, and the brief itself. We collect it because we cannot answer you without it. The form sets no cookies, and there is no account to create.


WHERE IT GOES

When you press send, the form posts your answers to a Google Apps Script endpoint that we own and operate. That script appends your submission to a private Google Sheet and emails it, through Gmail, to the two founders of Outerbounds. Google is therefore a third-party processor of your enquiry — Apps Script, Sheets and Gmail all handle it on our behalf, and Google may process and store it on servers outside South Africa. Google's privacy policy is at policies.google.com/privacy.


WHAT WE DO NOT DO WITH IT

We use your enquiry to reply to you and to scope the work you are asking about. It is not added to a mailing list, it is not used for advertising, it is not passed to any client, partner or agency, and it is never sold. Beyond Google, as described above, no third party receives it.


HOW LONG WE KEEP IT

We have not yet published a fixed retention period for enquiries sent through this form, so we are not going to state one here. In practice a submission stays in the Google Sheet and in our email until you ask us to remove it. You can ask at any time and we will delete it from both.

Analytics


GOOGLE ANALYTICS 4 — LOADS, BUT STARTS DENIED

Google Analytics 4 loads for every visitor, but it starts in a denied state under Google Consent Mode v2. In that state it sets no cookies, collects no identifiers and sends no advertising signals — only an anonymous, cookieless ping so that we know a page was read. It cannot recognise you, follow you between sessions, or link your visit to any other site. If you accept the banner, it upgrades to cookie-based measurement: pages viewed, time on site, device type and approximate location at country or city level. Google may process this outside South Africa.


META PIXEL — FULLY GATED

The Meta Pixel is an advertising tag and it is completely gated. It does not load at all unless you have explicitly accepted. If you decline, or never answer the banner, it never runs. Meta's data policy is at facebook.com/privacy/policy.


LINKEDIN INSIGHT TAG — FULLY GATED

The LinkedIn Insight Tag is an advertising tag and it is completely gated, the same as the Meta Pixel. It does not load unless you have explicitly accepted. When it runs, LinkedIn can tell us which companies, industries and job titles visit this site, in aggregate, and can show our ads to LinkedIn members who have visited. We do not see who you are. LinkedIn's privacy policy is at linkedin.com/legal/privacy-policy.

Your consent, and taking it back

On your first visit a banner offers Accept or Decline. Your choice is saved in your browser's local storage on this device only.


WITHDRAWING CONSENT

POPIA requires that withdrawing consent is as easy as giving it. It is: the “Cookie settings” button in the footer of every page on this site clears your saved choice and reloads the page, so the banner comes back and you can answer again. Declining returns Google Analytics to its denied, cookieless state and stops the Meta Pixel and the LinkedIn Insight Tag loading. You can also opt out of Google Analytics across all sites at tools.google.com/dlpage/gaoptout.

Your rights under POPIA

We comply with the Protection of Personal Information Act, 2013 (POPIA). Under it you have the right to:

  • Ask what we hold about you, and be told where it came from.
  • Have it corrected if it is wrong, incomplete or out of date.
  • Have it deleted — including your enquiry, from both the Google Sheet and our email.
  • Withdraw your consent to analytics at any time, using the button described above.
  • Object to our processing of your personal information.
  • Complain to the Information Regulator of South Africa if you believe we have got it wrong.

To exercise any of these, contact us using the details at the end of this policy. We do not charge for it.

Analytics retention

Google Analytics data is retained by Google for 14 months, after which it is automatically deleted. We store no analytics data on our own servers.

Third-party links

This site links to third-party platforms including YouTube, Spotify, Instagram, and WhatsApp. Once you leave this site, their own privacy policies apply.

Contact

If you have questions about this policy, or want to exercise any of the rights above, write to us through the contact form or message us on WhatsApp:

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