Digital
Campaigns and always-on content engineered to perform — fast turnaround, measurable reach.
Sound Tour
A digital campaign we delivered in the feed — our flagship proof of measurable content in the digital realm.
View case study
Johannesburg · Culture & Media Agency
Creative. Dynamic. Limitless.
Outerbounds is a culture and media agency built through content and culture — producing impactful moments for brands from digital through to experiences and legacy media.
Trusted by the brands that move culture
Aromat
Selected work
Proof,
not promises.
A snapshot of recent collaborations with global brands. Full case studies inside.
30+
International & national
brands on content
brands on content
12+
Years building through
content and culture
content and culture
R17 per R12.5M+ reach
Hunter's × Warner
4+ paying sponsors150 → 250 guests
Warner × Africori
Annual Brunch
Concept, sponsorship, production and content for the music industry's flagship gathering — grown from in-kind partners to four-plus paying sponsors in two years.
View case study50 → continent-wide2 platforms, 1 pitch
Heineken × Strictly Soul & Everyday People
Before It
Before It
Was Big
Margeaux Swartz scouted a 50-person Strictly Soul night and pitched it — alongside Everyday People — to Heineken, brokering a multi-year partnership across both platforms. Pure cultural intelligence, years before the brands were watching.
View case studyDeals & rights we engineered
Hunter's · Heineken
Ch'cco, Refreshed
Locked Ch'cco as the Hunter's Refreshed Can ambassador, and managed the music rights and collaboration with Zola 7.
Hear the track Johnnie Walker · DiageoBlaqDiamond's First Tour
Brought Johnnie Walker sponsorship to power BlaqDiamond's first independent Zulu Romance 5-city tour.
See the tour Scottish Leader · DopetracksBrand-funded TV
Took Scottish Leader to long-form television for the first time by repurposing event budget — content strong enough that the brand paid no integration or flighting costs.
Watch the filmBy the numbers · Hunter's Sound Tour
Results we can stand behind.
R17
for every R1 spent
Brand value on ad spend
2.5M+
Campaign impressions
4.25%
4× industry average
Click-through rate
135%
Delivery on target reach
Hunter's Sound Tour — Outerbounds' digital flagship. R40K ad spend returned R675K in brand value, built on a Tech (Outerbounds) + Music (Warner) + Lifestyle (Hunter's) model. Read the case study →
What we do
Four lanes. One agency.
Content
Recap films, social cut-downs and brand films shot and delivered at event speed.
Experiences
360° turnkey brand moments — concept, production and activation under one roof.
Legacy Media
The cultural footprint that outlives the campaign — the moments people remember.
The repositioning
We don't just cover culture — we build it.
Event content built our name — and we're still among the best at it. But the work has grown. Today Outerbounds runs the full agency stack, and in the digital realm we hand you the numbers, not just the aftermovie.
What partners say
“Second year with Outerbounds as our partner — every year we try to make it bigger and better than the year before.”
Timilade “Temi” Adeneji
Head of South Africa, Warner Music Africa
The OB Journal
The brands behind
the work.
In-depth stories from 12+ years of campaigns, partnerships and cultural moments. Coming soon.
Digital
Hunter's · Warner · Red Bull · Castle Lite
Experiences
Heineken · Casamigos · Johnnie Walker · Aromat
Content & Media
Scottish Leader · Africori · Dopetracks · Warner
Full stories — images, video & campaign breakdowns
Coming soon
Who you're working with
A small, sharp team that moves at culture speed.
Outerbounds is built around one belief: brands earn their place in culture by adding to it, not interrupting it. We sit at the intersection of tech, music and lifestyle — and we measure what we make. Every brief is read by the founder, not a form.
Devon
Founder, Outerbounds
“We vet every brief personally over WhatsApp and come back fast. No account-management layers — you talk to the people who do the work.”
Brief the founderLet's make something
that moves.
Tell us what you're building. We read every brief personally over WhatsApp and reply within one business day.
Start on WhatsApp