Outerbounds is an independent Johannesburg agency producing content and building campaigns directly with brands and alongside the agencies — most often both.
Every name here has come back for more — several of them for more than one kind of work.
Selected work
Our roles and results.
All work & field reportsA brand × music web marketing campaign. We predicted our results before the launch. Site, content rollout, stakeholder relations and post-campaign reporting.
View case studyConcept, sponsorship, production and content. See two lead brand partner films, each cut in its own style.
View case studyIt started as an audit and ended with us acting lead on the brand — the worked example of a standing engagement, with the reporting behind it.
View case studySpotted at a 50-person night and pitched to Heineken. We found it and we shopped it.
View case studyOne result, with its method · Hunter’s × Warner Sound Tour, 2024
R40,000 of ad spend returned R675,000 in media value — R17 of value for every R1 spent, at a 4.25% click-through rate across 2,539,027 impressions to 1,676,657 people, paid and organic, over the full campaign window.
Media value is the cost of buying the equivalent placement. Click-through rates were committed ahead of the campaign, based on our ability to target smart and harness music and likeness for optimised click-throughs. The full measurement account is on the case study →
What partners say
“This is our third year doing the brunch — second year with Outerbounds as our partner. Every year we try to make it bigger and better than the year before.”
Source. Recorded live at the Warner × Africori Annual Brunch, 2024. Full context on the Annual Brunch case study.
How to work with us
Content leads; the commercial work sits underneath it as proof. Full scope, terms and evidence for each on the services page.
Who you’re working with
Outerbounds has two founders and a variable account-management layer. Devon “DP” Pyoos came up through content, talent and live production. Margeaux Swartz came from the buying side of the desk — she was our client before she was our co-founder.
Between them the work runs across music and entertainment, drinks, retail and publishing, and property development, global sport, luxury and hospitality. You talk to the people who do the work.
“We vet every brief personally and come back fast. No account management at the start — you talk to the people who do the work.”
A founder reads every brief. We reply within one business day.