The Annual Brunch
The music industry's flagship gathering — delivered end to end by Outerbounds across two consecutive years. Concept, sponsorship, production and content, under one roof.
The brief
Warner Music Africa and Africori needed a partner who could own the flagship industry brunch from blank page to final cut — concept and creative, sponsorship integration, live production, and the content that carries the moment far beyond the room.
Outerbounds took it end to end, across two consecutive editions.
The story
We grew a brunch backed only by in-kind partners into one with four-plus paying sponsors — in two years.
How we delivered
360° turnkey
Concept & Awards
Creative direction and the honours format that anchored the event.
Sponsorship
Integration across both years — partners woven into the experience, not bolted on.
Production
Live production managed on the ground, run to broadcast standard.
Content
Recap films and social cut-downs delivered at event speed.
Brand Experience
Every guest touchpoint designed to feel like one cohesive moment.
Partners
Hunter's, Casamigos, Johnnie Walker and more, integrated on brand.
The moments
The 2024 edition handed out nine honours — Master KG as Icon of the Year, Nkosazana Daughter as Rising Star, Tshwala Bam as Collaboration of the Year, alongside two Double-Platinum certifications.
On the decks and the mic: Yumbs, Shaun Stylist and Malumz on Decks — the room programmed to feel like the culture it was celebrating.
Recap films
Shot and cut at event speed.
What partners say
“This is our third year doing the brunch — second year with Outerbounds as our partner. Every year we try to make it bigger and better than the year before.”