/* ============================================================
   Outerbounds — /ui-ux-pro-max variant
   Exaggerated editorial. Black canvas, oversized Anton, single red accent.
   ============================================================ */

:root {
  --red:     #D11421;
  --red-hot: #FF2233;
  --orange:  #FF6B1A;
  --black:   #070707;
  --ink:     #0E0E0E;
  --ink-2:   #151515;
  --white:   #F2F2F2;
  --muted:   #9A9A9A;
  --line:    rgba(242, 242, 242, 0.12);

  --maxw: 1280px;
  --gutter: clamp(1.25rem, 5vw, 4rem);

  --display: 'Anton', 'Arial Narrow', sans-serif;
  --body:    'Archivo', system-ui, sans-serif;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  background: var(--black);
  color: var(--white);
  font-family: var(--body);
  font-size: 1.0625rem;
  line-height: 1.6;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

::selection { background: var(--red); color: var(--white); }

/* --- Skip link --- */
.skip-link {
  position: absolute; left: -999px; top: 0; z-index: 1000;
  background: var(--white); color: var(--black);
  padding: 0.75rem 1.25rem; font-weight: 700;
}
.skip-link:focus { left: 1rem; top: 1rem; }

:focus-visible { outline: 3px solid var(--red-hot); outline-offset: 3px; }

/* --- Layout helpers --- */
.wrap { max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }

.section { padding-block: clamp(4.5rem, 11vw, 9rem); }

.eyebrow {
  font-family: var(--body);
  text-transform: uppercase;
  letter-spacing: 0.28em;
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--red-hot);
  margin: 0 0 1.5rem;
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
}
.eyebrow::before {
  content: ""; width: 2rem; height: 2px; background: var(--red); display: inline-block;
}

h1, h2, h3 { font-family: var(--display); font-weight: 400; text-transform: uppercase; margin: 0; }
h1 { letter-spacing: -0.01em; line-height: 0.92; }
h2 { letter-spacing: -0.005em; line-height: 0.95; }

.lede { color: var(--muted); max-width: 56ch; font-size: clamp(1.05rem, 1.6vw, 1.35rem); line-height: 1.55; }

/* ============================================================
   Header / nav
   ============================================================ */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(7, 7, 7, 0.72);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav {
  display: flex; align-items: center; justify-content: space-between;
  height: 144px;
}
.brand { display: flex; align-items: center; }
.brand-logo { height: 144px; width: auto; display: block; }

.nav-links { display: flex; gap: 2rem; align-items: center; list-style: none; margin: 0; padding: 0; }
.nav-links a {
  text-transform: uppercase; letter-spacing: 0.12em; font-size: 0.8rem; font-weight: 600;
  color: var(--muted); transition: color 0.2s var(--ease); position: relative;
}
.nav-links a:hover { color: var(--white); }
.nav-links a::after {
  content: ""; position: absolute; left: 0; bottom: -6px; height: 2px; width: 0; background: var(--red);
  transition: width 0.25s var(--ease);
}
.nav-links a:hover::after { width: 100%; }

.nav-cta {
  display: inline-flex; align-items: center; gap: 0.5rem;
  background: var(--red); color: var(--white);
  padding: 0.7rem 1.15rem; border-radius: 0;
  clip-path: polygon(0 0, 100% 0, 100% calc(100% - 8px), calc(100% - 8px) 100%, 0 100%);
  font-weight: 700; font-size: 0.82rem; letter-spacing: 0.04em; text-transform: uppercase;
  min-height: 44px; transition: background 0.2s var(--ease), transform 0.2s var(--ease), filter 0.2s var(--ease);
}
.nav-cta:hover { background: var(--red-hot); transform: translate(-1px, -1px); filter: drop-shadow(2px 2px 0 rgba(209,20,33,0.4)); }
.nav-cta svg { width: 18px; height: 18px; }

.nav-toggle { display: none; background: none; border: 0; color: var(--white); cursor: pointer; padding: 8px; }
.nav-toggle svg { width: 28px; height: 28px; }

/* ============================================================
   Hero
   ============================================================ */
.hero { position: relative; padding-top: clamp(3rem, 8vw, 6rem); padding-bottom: clamp(3rem, 7vw, 5rem); overflow: hidden; }
.hero::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background-image: radial-gradient(circle, #D11421 1px, transparent 1.4px);
  background-size: 14px 14px;
  -webkit-mask-image: linear-gradient(115deg, #000 0%, transparent 55%);
          mask-image: linear-gradient(115deg, #000 0%, transparent 55%);
  opacity: 0.18;
}
.hero-tag {
  display: inline-flex; align-items: center; gap: 0.6rem;
  border: 1px solid var(--line); padding: 0.45rem 1rem;
  font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.2em; color: var(--muted);
  margin-bottom: 2rem;
}
.hero-tag .pulse { display: inline-flex; align-items: flex-end; gap: 2px; width: auto; height: 12px; min-width: 16px; background: transparent; border-radius: 0; box-shadow: none; animation: none; }
.hero-tag .pulse::before { content: ""; display: block; width: 3px; height: 6px; background: var(--red-hot); }
.hero-tag .pulse::after  { content: ""; display: block; width: 3px; height: 12px; background: var(--red-hot); }

.hero h1 { font-size: clamp(3.5rem, 13vw, 12rem); }
.hero h1 .ghost {
  -webkit-text-stroke: 2px var(--white); color: transparent; display: block;
}
.hero h1 .red { color: var(--red); display: block; }
.hero h1 .solid { color: var(--white); display: block; }

.hero-offer { margin-top: 2.25rem; max-width: 58ch; font-size: clamp(1.1rem, 2vw, 1.5rem); line-height: 1.5; color: var(--white); }
.hero-offer strong { color: var(--red-hot); font-weight: 600; }

.hero-actions { margin-top: 2.5rem; display: flex; flex-wrap: wrap; gap: 1rem; align-items: center; }

.btn {
  display: inline-flex; align-items: center; gap: 0.6rem; min-height: 52px;
  padding: 0.9rem 1.6rem; border-radius: 0; font-weight: 700; letter-spacing: 0.04em;
  text-transform: uppercase; font-size: 0.85rem; cursor: pointer; border: 1px solid transparent;
  clip-path: polygon(0 0, 100% 0, 100% calc(100% - 10px), calc(100% - 10px) 100%, 0 100%);
  transition: transform 0.2s var(--ease), background 0.2s var(--ease), border-color 0.2s var(--ease), filter 0.2s var(--ease);
}
.btn-primary { background: var(--red); color: var(--white); }
.btn-primary:hover { background: var(--red-hot); transform: translate(-2px, -2px); filter: drop-shadow(3px 3px 0 rgba(209,20,33,0.45)); }
.btn-ghost { background: transparent; color: var(--white); border-color: var(--line); }
.btn-ghost:hover { border-color: var(--white); transform: translate(-2px, -2px); filter: drop-shadow(3px 3px 0 rgba(242,242,242,0.1)); }
.btn svg { width: 20px; height: 20px; }

/* ============================================================
   Marquee ticker
   ============================================================ */
.ticker { border-block: 1px solid var(--line); background: var(--red); overflow: hidden; }
.ticker-track { display: flex; gap: 3rem; white-space: nowrap; padding-block: 0.85rem; animation: marquee 32s linear infinite; }
.ticker-track span { font-family: var(--display); text-transform: uppercase; letter-spacing: 0.04em; font-size: 1.1rem; color: var(--white); display: inline-flex; align-items: center; gap: 3rem; }
.ticker-track span::after { content: "✦"; color: rgba(255,255,255,0.55); }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ============================================================
   Repositioning statement
   ============================================================ */
.statement h2 { font-size: clamp(2rem, 6vw, 5rem); max-width: 18ch; }
.statement h2 em { font-style: normal; color: var(--red); }
.statement .lede { margin-top: 2rem; }

/* ============================================================
   Services
   ============================================================ */
.services-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); margin-top: 3.5rem; }
.service { background: var(--black); padding: clamp(1.75rem, 3vw, 2.75rem); min-height: 280px; display: flex; flex-direction: column; justify-content: flex-start; transition: background 0.3s var(--ease); }
.service:hover { background: var(--ink); }
.service .num { font-family: var(--display); color: var(--red); font-size: 1rem; letter-spacing: 0.1em; }
.service h3 { font-size: clamp(1.5rem, 2.4vw, 2.25rem); margin-top: 1.5rem; }
.service p { color: var(--muted); font-size: 0.95rem; margin: 0.75rem 0 0; }

/* ============================================================
   Logo wall
   ============================================================ */
.logos { border-block: 1px solid var(--line); }
.logo-wall { display: grid; grid-template-columns: repeat(6, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.logo-cell {
  background: var(--black); aspect-ratio: 16 / 9; display: flex; align-items: center; justify-content: center;
  font-family: var(--display); text-transform: uppercase; letter-spacing: 0.04em; font-size: clamp(0.85rem, 1.3vw, 1.15rem);
  color: var(--muted); text-align: center; padding: 1rem; transition: color 0.25s var(--ease), background 0.25s var(--ease);
}
.logo-cell:hover { color: var(--white); background: var(--ink); }
.logo-cell img {
  height: 44px; max-width: 82%; width: auto; object-fit: contain;
  opacity: 0.62; transition: opacity 0.25s var(--ease), transform 0.25s var(--ease);
}
.logo-cell:hover img { opacity: 1; transform: scale(1.04); }
.logo-cell .logo-text { font-family: var(--display); text-transform: uppercase; letter-spacing: 0.04em; font-size: clamp(1.1rem, 1.8vw, 1.6rem); color: var(--muted); opacity: 0.85; transition: color 0.25s var(--ease); }
.logo-cell:hover .logo-text { color: var(--white); opacity: 1; }

/* ============================================================
   Selected work
   ============================================================ */
.work-head { display: flex; align-items: flex-end; justify-content: space-between; flex-wrap: wrap; gap: 1rem; }
.work-head h2 { font-size: clamp(2.5rem, 7vw, 6rem); }
.work-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(1rem, 2vw, 1.75rem); margin-top: 3rem; }
.work-card {
  position: relative; display: block; border: 1px solid var(--line); overflow: hidden;
  background: var(--ink); min-height: clamp(320px, 42vw, 520px); transition: transform 0.35s var(--ease), border-color 0.35s var(--ease);
}
.work-card:hover { transform: translateY(-6px); border-color: var(--red); }
.work-card .media { position: absolute; inset: 0; background: linear-gradient(135deg, var(--ink-2), #1d1d1d); background-size: cover; background-position: center; transition: transform 0.5s var(--ease); }
.work-card:hover .media { transform: scale(1.05); }
.work-card .media::after {
  content: ""; position: absolute; inset: 0;
  background: radial-gradient(70% 60% at 70% 20%, rgba(209,20,33,0.35), transparent 70%);
}
.work-card .media.has-photo::after { background: linear-gradient(to top, rgba(7,7,7,0.96) 12%, rgba(7,7,7,0.55) 42%, rgba(7,7,7,0.12) 70%), radial-gradient(80% 60% at 72% 12%, rgba(209,20,33,0.20), transparent 72%); }
.work-card .media.has-photo ~ .content { background: linear-gradient(to top, rgba(7,7,7,0.6) 8%, transparent 55%); }
.work-card .media.has-photo ~ .content p { color: #D8D8D8; }
.work-card .content { position: absolute; inset: 0; z-index: 2; padding: clamp(1.5rem, 3vw, 2.5rem); display: flex; flex-direction: column; justify-content: flex-end; background: linear-gradient(to top, rgba(7,7,7,0.92) 10%, rgba(7,7,7,0.2) 60%, transparent); }
.work-card .kicker { text-transform: uppercase; letter-spacing: 0.2em; font-size: 0.7rem; font-weight: 700; color: var(--red-hot); }
.work-card h3 { font-size: clamp(1.75rem, 3.2vw, 3rem); margin-top: 0.5rem; }
.work-card p { color: var(--muted); margin: 0.75rem 0 0; max-width: 44ch; }
.work-card .go { margin-top: 1.25rem; display: inline-flex; align-items: center; gap: 0.5rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; font-size: 0.8rem; color: var(--white); }
.work-card .go svg { width: 18px; height: 18px; transition: transform 0.25s var(--ease); }
.work-card:hover .go svg { transform: translateX(5px); }
.work-card .tag-row { position: absolute; top: clamp(1.25rem,3vw,2rem); left: clamp(1.25rem,3vw,2rem); z-index: 3; display: flex; gap: 0.5rem; flex-wrap: wrap; }
.chip { font-size: 0.68rem; text-transform: uppercase; letter-spacing: 0.12em; font-weight: 700; padding: 0.35rem 0.7rem; border: 1px solid var(--line); background: rgba(7,7,7,0.6); color: var(--white); }

/* Animated partner-logo treatment on a work card (Heineken × Strictly Soul × Everyday People) */
.work-card .media.work-logos::after { background: radial-gradient(60% 55% at 50% 34%, rgba(0,154,68,0.20), transparent 70%); }
.work-logos__wrap { position: absolute; top: 36%; left: 50%; transform: translate(-50%,-50%); z-index: 1; display: flex; flex-direction: column; align-items: center; gap: 0.9rem; width: max-content; max-width: 92%; }
.work-logos__row { display: flex; align-items: center; justify-content: center; gap: clamp(1rem,3vw,2.4rem); }
.work-logos__logo { object-fit: contain; opacity: 0.94; will-change: transform, filter; }
.wl-heineken { width: clamp(80px,10vw,110px); height: clamp(80px,10vw,110px); animation: wl-float-a 5s ease-in-out infinite; }
.wl-ss { width: clamp(110px,14vw,150px); height: clamp(55px,7vw,75px); animation: wl-float-b 5.7s ease-in-out infinite; }
.wl-ep { width: clamp(56px,7vw,80px); height: clamp(56px,7vw,80px); animation: wl-float-c 6.3s ease-in-out infinite; }
.work-logos__line { width: 1px; height: 34px; background: linear-gradient(to bottom, transparent, rgba(255,255,255,0.4), transparent); }
.work-logos__plus { font-family: var(--display); font-size: 1.4rem; color: rgba(255,255,255,0.45); line-height: 1; }
.work-logos__label { font-size: 0.62rem; text-transform: uppercase; letter-spacing: 0.22em; font-weight: 700; color: var(--red-hot); white-space: nowrap; opacity: 0.9; }
.work-card:hover .work-logos__logo { opacity: 1; }
/* split variant: text occupies the left, animated logos sit on the right */
.work-card--logos-split .content { right: auto; width: min(50%, 520px); background: linear-gradient(to right, rgba(7,7,7,0.94) 60%, rgba(7,7,7,0.5) 82%, transparent); }
.work-card--logos-split .work-logos__wrap { top: 50%; left: auto; right: clamp(2%, 3vw, 4%); transform: translateY(-50%); }
.work-card--logos-split .work-logos__row { gap: clamp(0.8rem, 2vw, 1.6rem); }
.work-card--logos-split .work-logos__line, .work-card--logos-split .work-logos__plus { display: none; }
@media (max-width: 760px) {
  .work-card--logos-split .content { right: 0; width: auto; background: linear-gradient(to top, rgba(7,7,7,0.92) 10%, rgba(7,7,7,0.2) 60%, transparent); }
  .work-card--logos-split .work-logos__wrap { top: 22%; left: 50%; right: auto; transform: translate(-50%,-50%); }
  .work-card--logos-split .work-logos__label { display: none; }
}
@keyframes wl-float-a { 0%,100% { transform: translateY(0); filter: drop-shadow(0 0 6px rgba(0,154,68,0)); } 50% { transform: translateY(-7px); filter: drop-shadow(0 0 16px rgba(0,154,68,0.55)); } }
@keyframes wl-float-b { 0%,100% { transform: translateY(0); filter: drop-shadow(0 0 6px rgba(255,255,255,0)); } 50% { transform: translateY(-9px); filter: drop-shadow(0 0 14px rgba(255,255,255,0.45)); } }
@keyframes wl-float-c { 0%,100% { transform: translateY(0); filter: drop-shadow(0 0 6px rgba(255,255,255,0)); } 50% { transform: translateY(-6px); filter: drop-shadow(0 0 13px rgba(255,255,255,0.4)); } }
@media (prefers-reduced-motion: reduce) { .wl-heineken,.wl-ss,.wl-ep { animation: none; } }

/* ============================================================
   Results band
   ============================================================ */
.results { background: var(--ink); border-block: 1px solid var(--line); }
.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(1.5rem, 3vw, 2.5rem); margin-top: 3rem; }
.stat { border-top: 3px solid var(--red); padding-top: 1.25rem; }
.stat .fig { font-family: var(--display); font-size: clamp(2.5rem, 5.5vw, 4.5rem); line-height: 0.9; color: var(--white); font-variant-numeric: tabular-nums; }
.stat .sub { color: var(--red-hot); font-weight: 700; font-size: 0.8rem; letter-spacing: 0.04em; margin-top: 0.4rem; }
.stat .label { color: var(--muted); text-transform: uppercase; letter-spacing: 0.14em; font-size: 0.75rem; font-weight: 600; margin-top: 0.6rem; line-height: 1.3; }
.results .source { margin-top: 2rem; font-size: 0.8rem; color: var(--muted); opacity: 0.85; }
.results .source strong { color: var(--white); font-weight: 600; }
.results .source a { text-decoration: underline; text-underline-offset: 3px; }

/* ============================================================
   Proof strip (third-tier quick-hit wins)
   ============================================================ */
.proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); margin-top: 3rem; }
.proof-card { background: var(--black); padding: clamp(1.5rem, 3vw, 2.25rem); transition: background 0.3s var(--ease); }
.proof-card:hover { background: var(--ink); }
.proof-card .kicker { text-transform: uppercase; letter-spacing: 0.18em; font-size: 0.68rem; font-weight: 700; color: var(--red-hot); }
.proof-card h3 { font-size: clamp(1.25rem, 2vw, 1.6rem); margin: 0.85rem 0 0.6rem; }
.proof-card p { color: var(--muted); font-size: 0.92rem; margin: 0; line-height: 1.55; }
.proof-card .go { margin-top: 1rem; display: inline-flex; align-items: center; gap: 0.45rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; font-size: 0.72rem; color: var(--white); }
.proof-card .go svg { width: 15px; height: 15px; transition: transform 0.25s var(--ease); }
a.proof-card:hover .go svg { transform: translateX(4px); }
a.proof-card:hover { border-color: var(--red); }
/* Image proof card (Ch'cco) */
.proof-card.has-photo { position: relative; min-height: 340px; display: flex; flex-direction: column; justify-content: flex-end; overflow: hidden; background: var(--ink); }
.proof-card.has-photo .bg { position: absolute; inset: 0; background-size: cover; background-position: center top; transition: transform 0.5s var(--ease); filter: brightness(0.45); }
.proof-card.has-photo:hover .bg { transform: scale(1.05); }
.proof-card.has-photo::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, rgba(7,7,7,0.97) 0%, rgba(7,7,7,0.95) 52%, rgba(7,7,7,0.62) 72%, rgba(7,7,7,0.08) 90%); }
.proof-card.has-photo.proof-card--open::after { background: linear-gradient(to top, rgba(7,7,7,0.97) 0%, rgba(7,7,7,0.88) 38%, rgba(7,7,7,0.35) 62%, rgba(7,7,7,0.04) 78%); }
.proof-card.has-photo > * { position: relative; z-index: 2; }
.proof-card.has-photo p { color: #D8D8D8; }

/* ============================================================
   About / founder
   ============================================================ */
.about { background: var(--ink); border-block: 1px solid var(--line); }
.about-grid { display: grid; grid-template-columns: 1.4fr 1fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: center; }
.about h2 { font-size: clamp(2rem, 5vw, 4rem); max-width: 16ch; }
.about .lede { margin-top: 1.75rem; }
.founder { border: 1px solid var(--line); background: var(--black); padding: clamp(1.75rem, 3vw, 2.5rem); }
.founder .face { display: flex; align-items: center; gap: 1rem; }
.founder .avatar { width: 60px; height: 60px; border-radius: 0; clip-path: polygon(0 0, calc(100% - 12px) 0, 100% 12px, 100% 100%, 12px 100%, 0 calc(100% - 12px)); background: linear-gradient(135deg, var(--red), var(--orange)); display: grid; place-items: center; font-family: var(--display); font-size: 1.4rem; flex: none; }
img.founder .avatar, .founder img.avatar { object-fit: cover; object-position: center 15%; display: block; }
.founder .face .who { font-weight: 700; font-size: 1.05rem; }
.founder .face .role { color: var(--muted); font-size: 0.85rem; }
.founder p { color: var(--muted); font-size: 0.98rem; line-height: 1.6; margin: 1.5rem 0 1.75rem; }
.founder p strong { color: var(--white); font-weight: 600; }
@media (max-width: 860px) { .about-grid { grid-template-columns: 1fr; } }

/* ============================================================
   Testimonial
   ============================================================ */
.quote { }
.quote blockquote { font-family: var(--display); text-transform: uppercase; font-size: clamp(2rem, 5.5vw, 4.5rem); line-height: 1.02; margin: 0; letter-spacing: -0.005em; }
.quote blockquote .hl { color: var(--red); }
.quote .attrib { margin-top: 2rem; display: flex; align-items: center; gap: 1rem; }
.quote .attrib .who { font-weight: 700; }
.quote .attrib .role { color: var(--muted); font-size: 0.9rem; }
.quote .avatar { width: 52px; height: 52px; border-radius: 0; clip-path: polygon(0 0, calc(100% - 10px) 0, 100% 10px, 100% 100%, 10px 100%, 0 calc(100% - 10px)); background: linear-gradient(135deg, var(--red), var(--orange)); display: grid; place-items: center; font-family: var(--display); font-size: 1.25rem; flex: none; }

/* ============================================================
   Final CTA
   ============================================================ */
.cta-band { text-align: center; position: relative; overflow: hidden; }
.cta-band::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background-image: radial-gradient(circle, #D11421 1px, transparent 1.4px);
  background-size: 14px 14px;
  -webkit-mask-image: radial-gradient(ellipse 80% 90% at 50% 0%, #000 20%, transparent 70%);
          mask-image: radial-gradient(ellipse 80% 90% at 50% 0%, #000 20%, transparent 70%);
  opacity: 0.14;
}
.cta-band h2 { font-size: clamp(2.75rem, 9vw, 8rem); }
.cta-band h2 .ghost { -webkit-text-stroke: 2px var(--white); color: transparent; }
.cta-band p { color: var(--muted); max-width: 48ch; margin: 1.5rem auto 2.5rem; }
.cta-band .btn-primary { font-size: 1rem; padding: 1.1rem 2rem; }

/* ============================================================
   Footer
   ============================================================ */
.site-footer { border-top: 1px solid var(--line); padding-block: clamp(3rem, 6vw, 5rem); }
.footer-grid { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 2rem; }
.footer-brand .brand { margin-bottom: 1rem; }
.footer-brand .brand-logo { height: 64px; }
.footer-brand p { color: var(--muted); max-width: 38ch; }
.footer-col .footer-label { font-family: var(--body); text-transform: uppercase; letter-spacing: 0.16em; font-size: 0.72rem; color: var(--muted); margin: 0 0 1rem; font-weight: 400; }
.footer-col a { display: block; padding: 0.35rem 0; color: var(--white); font-size: 0.95rem; transition: color 0.2s var(--ease); }
.footer-col a:hover { color: var(--red-hot); }
.footer-bottom { margin-top: 3rem; padding-top: 1.5rem; border-top: 1px solid var(--line); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 1rem; color: var(--muted); font-size: 0.82rem; }

/* ============================================================
   Case study pages
   ============================================================ */
.back-link { display: inline-flex; align-items: center; gap: 0.5rem; color: var(--muted); text-transform: uppercase; letter-spacing: 0.12em; font-size: 0.78rem; font-weight: 700; transition: color 0.2s var(--ease); }
.back-link:hover { color: var(--white); }
.back-link svg { width: 16px; height: 16px; }

.cs-hero { padding-top: clamp(2.5rem, 6vw, 4.5rem); }
.cs-hero .kicker { text-transform: uppercase; letter-spacing: 0.2em; font-size: 0.8rem; font-weight: 700; color: var(--red-hot); display: block; margin: 2rem 0 1rem; }
.cs-hero h1 { font-size: clamp(2.75rem, 9vw, 7rem); max-width: 16ch; }
.cs-hero .lede { margin-top: 1.75rem; }
.cs-meta { display: flex; flex-wrap: wrap; gap: 2.5rem; margin-top: 2.75rem; padding-top: 2rem; border-top: 1px solid var(--line); }
.cs-meta .item .k { text-transform: uppercase; letter-spacing: 0.14em; font-size: 0.7rem; color: var(--muted); font-weight: 700; }
.cs-meta .item .v { font-family: var(--display); font-size: 1.25rem; margin-top: 0.4rem; }

/* Case study partner strip */
.cs-partner-strip { border: 1px solid var(--line); background: linear-gradient(135deg, #050f05 0%, #0a1a0a 50%, #050f05 100%); margin-top: clamp(2.5rem,5vw,4rem); padding: clamp(2rem,4vw,3.5rem) clamp(1.5rem,4vw,3rem); }
.cs-partner-strip__inner { display: flex; align-items: center; justify-content: center; gap: clamp(1rem,3vw,2.5rem); flex-wrap: wrap; }
.cs-partner-logo { display: flex; flex-direction: column; align-items: center; gap: 0.5rem; text-align: center; min-width: 100px; }
.cs-partner-logo span { font-family: var(--display); font-size: clamp(0.9rem,1.5vw,1.1rem); color: var(--white); letter-spacing: 0.05em; }
.cs-partner-logo small { font-size: 0.7rem; text-transform: uppercase; letter-spacing: 0.15em; color: var(--muted); }
.cs-partner-logo__mark { width: 52px; height: 52px; display: flex; align-items: center; justify-content: center; font-family: var(--display); font-size: 1.1rem; color: var(--white); letter-spacing: 0.05em; }
.cs-partner-logo__img { object-fit: contain; }
.cs-partner-logo__img--heineken { width: 80px; height: 80px; filter: drop-shadow(0 0 10px rgba(0,154,68,0.4)); }
.cs-partner-logo__img--ss { width: 120px; height: 60px; filter: brightness(1.1); }
.cs-partner-logo__img--ep { width: 80px; height: 80px; object-fit: contain; }
.cs-partner-strip__connector { display: flex; flex-direction: column; align-items: center; gap: 0.4rem; }
.cs-partner-strip__line { display: block; width: 1px; height: 28px; background: var(--line); }
.cs-partner-strip__label { font-size: 0.65rem; text-transform: uppercase; letter-spacing: 0.18em; color: var(--red-hot); font-weight: 700; white-space: nowrap; }
.cs-partner-strip__plus { font-family: var(--display); font-size: 1.5rem; color: var(--muted); line-height: 1; }
@media (max-width: 600px) { .cs-partner-strip__connector { flex-direction: row; } .cs-partner-strip__line { width: 20px; height: 1px; } }

.cs-banner { aspect-ratio: 21 / 9; border: 1px solid var(--line); background: linear-gradient(135deg, var(--ink-2), #1f1f1f); background-size: cover; background-position: center; position: relative; overflow: hidden; margin-top: clamp(2.5rem,5vw,4rem); }
.cs-banner::after { content: ""; position: absolute; inset: 0; background: radial-gradient(60% 70% at 75% 15%, rgba(209,20,33,0.4), transparent 70%); }
.cs-banner.has-photo::after { background: linear-gradient(to top, rgba(7,7,7,0.55), transparent 55%), radial-gradient(60% 70% at 78% 12%, rgba(209,20,33,0.18), transparent 70%); }

/* Case study split layout (text + photo) */
.cs-split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem,5vw,4rem); align-items: start; }
.cs-split__text h2 { font-size: clamp(1.75rem,4vw,3rem); margin: 0 0 1.25rem; }
.cs-split__text p { color: var(--muted); font-size: 1.05rem; line-height: 1.65; margin: 0 0 1.1rem; }
.cs-split__img { overflow: hidden; aspect-ratio: 3/4; }
.cs-split__img img { width: 100%; height: 100%; object-fit: cover; object-position: center top; display: block; }
.cs-split__caption { font-size: 0.72rem; color: var(--muted); text-transform: uppercase; letter-spacing: 0.12em; margin-top: 0.75rem; line-height: 1.4; }
@media (max-width: 700px) { .cs-split { grid-template-columns: 1fr; } .cs-split__img { aspect-ratio: 4/3; order: -1; } }

/* Case study evolution strip (before/after photos) */
.cs-evolution { display: grid; grid-template-columns: 1fr 1fr; gap: 2px; background: var(--line); }
.cs-evolution__item { position: relative; overflow: hidden; aspect-ratio: 16/9; }
.cs-evolution__item img { width: 100%; height: 100%; object-fit: cover; object-position: center; display: block; filter: brightness(0.85); transition: filter 0.4s; }
.cs-evolution__item:hover img { filter: brightness(1); }
.cs-evolution__label { position: absolute; bottom: 0; left: 0; right: 0; padding: 0.6rem 1rem; font-size: 0.68rem; text-transform: uppercase; letter-spacing: 0.14em; font-weight: 700; color: var(--white); background: linear-gradient(to top, rgba(7,7,7,0.9) 0%, transparent 100%); }
@media (max-width: 500px) { .cs-evolution { grid-template-columns: 1fr; } }

.prose { max-width: 68ch; }
.prose h2 { font-size: clamp(1.75rem, 4vw, 3rem); margin: 0 0 1.25rem; }
.prose p { color: var(--muted); font-size: 1.1rem; line-height: 1.65; margin: 0 0 1.25rem; }
.prose p strong { color: var(--white); font-weight: 600; }

.pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); margin-top: 1rem; }
.pillar { background: var(--black); padding: clamp(1.5rem,3vw,2.25rem); }
.pillar .num { font-family: var(--display); color: var(--red); }
.pillar h3 { font-size: 1.35rem; margin: 0.75rem 0 0.5rem; }
.pillar p { color: var(--muted); font-size: 0.92rem; margin: 0; }

@media (max-width: 760px) { .pillars { grid-template-columns: 1fr; } .cs-meta { gap: 1.5rem; } }

/* Case-study narrative growth row */
.growth { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.5rem, 4vw, 3rem); margin-top: 2.5rem; }
.growth .item { border-top: 3px solid var(--red); padding-top: 1.25rem; }
.growth .big { font-family: var(--display); font-size: clamp(2rem, 4.5vw, 3.25rem); line-height: 0.95; }
.growth .big .arrow { color: var(--red); }
.growth .cap { color: var(--muted); text-transform: uppercase; letter-spacing: 0.14em; font-size: 0.75rem; font-weight: 600; margin-top: 0.6rem; }
@media (max-width: 760px) { .growth { grid-template-columns: 1fr; } }

/* Responsive video embeds */
.embed-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(1rem, 2.5vw, 1.75rem); margin-top: 1rem; }
.embed { position: relative; aspect-ratio: 16 / 9; border: 1px solid var(--line); overflow: hidden; background: var(--ink); }
.embed iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.embed-cap { color: var(--muted); font-size: 0.82rem; margin-top: 0.6rem; text-transform: uppercase; letter-spacing: 0.1em; }
@media (max-width: 760px) { .embed-grid { grid-template-columns: 1fr; } }

/* Testimonial video */
.testimonial-vid { margin-top: 2.25rem; max-width: 820px; }
.testimonial-vid video { width: 100%; display: block; border: 1px solid var(--line); background: #000; aspect-ratio: 16 / 9; object-fit: cover; }

/* ============================================================
   Scroll reveal
   ============================================================ */
.reveal { opacity: 0; transform: none; clip-path: inset(0 100% 0 0); transition: clip-path 0.55s cubic-bezier(0.85, 0, 0.15, 1), opacity 0.25s var(--ease); }
.reveal.in { opacity: 1; clip-path: inset(0); }

/* ============================================================
   Responsive
   ============================================================ */
@media (max-width: 1024px) {
  .services-grid { grid-template-columns: repeat(2, 1fr); }
  .logo-wall { grid-template-columns: repeat(3, 1fr); }
  .stats { grid-template-columns: repeat(2, 1fr); }
  .proof-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
}
@media (max-width: 760px) {
  .nav-links, .nav > .nav-cta { display: none; }
  .nav-toggle { display: inline-flex; }
  .nav.open .nav-links {
    display: flex; flex-direction: column; position: absolute; top: 72px; left: 0; right: 0;
    background: var(--ink); border-bottom: 1px solid var(--line); padding: 1.5rem var(--gutter); gap: 1.25rem; align-items: flex-start;
  }
  .nav.open .nav-links a { font-size: 1rem; }
  .work-grid { grid-template-columns: 1fr; }
  .stats { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .logo-wall { grid-template-columns: repeat(3, 1fr); }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; scroll-behavior: auto !important; }
  .reveal { opacity: 1; clip-path: none; transform: none; }
}

/* ============================================================
   Consent banner (POPIA)
   ============================================================ */
#ob-consent {
  position: fixed; bottom: 0; left: 0; right: 0; z-index: 10000;
  background: var(--ink); border-top: 1px solid var(--line);
  padding: 1rem clamp(1.25rem, 5vw, 4rem);
  display: flex; align-items: center; gap: 1.5rem; flex-wrap: wrap;
}
#ob-consent p { margin: 0; font-size: 0.85rem; color: var(--muted); flex: 1; min-width: 200px; }
#ob-consent a { color: var(--red-hot); text-decoration: underline; }
.ob-consent-btns { display: flex; gap: 0.75rem; flex-shrink: 0; }
#ob-accept {
  background: var(--red); color: var(--white); border: none; cursor: pointer;
  padding: 0.5rem 1.4rem; font-family: var(--display); font-size: 0.78rem;
  letter-spacing: 0.1em; text-transform: uppercase;
  clip-path: polygon(6px 0%, 100% 0%, calc(100% - 6px) 100%, 0% 100%);
  transition: filter 0.2s;
}
#ob-accept:hover { filter: brightness(1.15); }
#ob-decline {
  background: transparent; color: var(--muted); border: 1px solid var(--line);
  cursor: pointer; padding: 0.5rem 1.4rem; font-size: 0.78rem; transition: color 0.2s;
}
#ob-decline:hover { color: var(--white); }

/* ============================================================
   Underground Register — art direction layer
   Offset-print registration meets sound-system signage.
   All decorative. Zero SEO/HTML impact.
   ============================================================ */

/* Canvas grain — SVG fractalNoise at very low opacity */
body::after {
  content: "";
  position: fixed; inset: 0; z-index: 9999; pointer-events: none;
  opacity: 0.04; mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size: 200px 200px;
}

/* OB blind-emboss watermark in hero */
.hero::after {
  content: "OUTERBOUNDS";
  position: absolute; right: var(--gutter); bottom: 0;
  z-index: 0; pointer-events: none; user-select: none;
  font-family: var(--display);
  font-size: clamp(5rem, 16vw, 14rem);
  line-height: 0.85; color: transparent;
  -webkit-text-stroke: 1px #1A1A1A;
  opacity: 0.8;
}

/* Off-register chromatic shift on red headline */
.hero h1 .red { text-shadow: -2px 1px 0 rgba(255, 107, 26, 0.22); }

/* Off-register ghost on stat figures — signature repeated through-line */
.stat .fig { text-shadow: 2px 1px 0 rgba(209, 20, 33, 0.28); }

/* Eyebrow crop mark — art director fingerprint */
.eyebrow::after {
  content: "";
  display: inline-block; width: 7px; height: 7px; margin-left: 0.35rem;
  border-left: 1.5px solid var(--orange); border-bottom: 1.5px solid var(--orange);
  flex-shrink: 0;
}

/* JHB coordinates — editorial coordinates in the footer */
.footer-bottom::after {
  content: "26.2041°S · 28.0473°E · JHB → IBZ";
  display: block; width: 100%;
  font-family: var(--body); font-size: 0.62rem;
  letter-spacing: 0.22em; color: var(--orange);
  opacity: 0.35; text-transform: uppercase; margin-top: 0.5rem;
}